Online video marketing has become the latest epidemic when it comes to marketing tools. In fact, it has gone viral. If you haven’t given online marketing videos a try yet, you should, as there are plenty of benefits you can enjoy and increased sales are one of them. Let’s look at what your video should accomplish for you.
It Should Introduce You
A video is a powerful tool that allows you to present a polished you. You can polish your online marketing presentation and then create a flawless delivery that puts in you in the best light with your potential customer.
Establish That You are an Expert in Your Field
When you create your online marketing video you should focus on showing your viewers your expertise. This is much easier to do with a video than text content. Adding videos that establish you as an expert to your website, blog and/or email marketing can be highly beneficial.
Maximize Your SEO Benefits
In the past, as far as SEO was concerned, videos were actually a liability. But that is not that case any longer. Today, videos are more than fifty times more likely to be on the first page of a surfer’s search. There are three main ways a marketing video can give you a major SEO boost.
- There is far less competition with video compared to text content. There are millions of text pages competing for the top SEO ranking, but only thousands of video pages competing for the same space.
- Videos are ranked much quicker than text content. It takes hours for videos to get ranked and weeks for text to get ranked. That also gives video the ability to be very current.
- Videos often go viral. It is much more likely that a person will share a video than text. This is especially true when you put together a really good video.
Online video marketing is affordable, requires only a webcam, a microphone, and a good script to begin to enjoy the benefits. Take some time to fine tune your message and make it easy to understand. That way you’ll enjoy the greatest benefit.
Online marketing videos are the hottest tool business owners have at their fingertips. In today’s online environment a video is far more likely to lead to a sale than even the best text content. Don’t let this opportunity pass you by.