Utilizing email marketing campaigns can be a great method for building a rapport with your potential customers and showing them the benefits of buying your product. When you set up your website you should have an entire page dedicated to enticing people to opt into your email list. Show them the benefits and even give them a free offer.
Once you have them as members of your list, you need to know what exactly to do with them. Email marketing is not about spamming them with as many emails as possible. There is actually a process to it, so to help you get the most out of you emails here are some tips you can follow.
- The point of your email. As I said above, email marketing is not about just spamming your potential customers with emails. You need a reason for emailing them. If you do not have a reason, why are you doing it? The reason can vary but mostly it should be about giving them little tidbits of information and links to things they might be interested in. You should always be trying to win them over so they buy your product.
- Subject line. This is, probably, the most important part of your email. What you put here can determine whether or not the person even opens your email. If they are not even opening the email, then your email marketing campaigns a bust. So try to put enticing lines that make them want to read on further. Trail off to make it seem like there is more inside (because there is), or leave it as a question they might want to find the answer to.
- Put importation information near the top. When it comes to emails, most people are actually fairly lazy. If they see a giant block of text they might ignore it outright, or only read the top. This is why you want to put all the real important stuff at the top of your email. This way, you increase the chances of them reading it and getting intrigued, wanting to read even more.
- No images or excess HTML. You might feel like sprucing up your emails, especially with HTML. But you have to remember that a lot of people read their emails on their mobile devices. So the excess strain can make opening the emails take longer and they will not bother. Keep your emails clean and to the point, only include a link at the bottom in case they want to learn more.
- Keep it short. As I have mentioned above, people do not like reading giant walls of text. So keep your emails short, giving only the facts. Bullet points are great for this. While long emails may be informative, if they do not help your email marketing campaigns success, then what is the point? If you keep the emails short you can use them as a hook, get them interested and willing to read more. But if you make them too long, your customers might not even bother.