The inspiring, life-changing best seller by the author of Leaders Eat Last and Together Is Better.

In 2009 Simon Sinek started a movement to help people become more inspired at work and, in turn, inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on Start with Why – the third most popular TED video of all time.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with why. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the why behind it.

Start with Why shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way – and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.

undefined Biography

Simon Oliver Sinek (born October 9, 1973) is a British-American author, motivational speaker and organizational consultant. He is the author of five books, including Start With Why (2009) and The Infinite Game (2019). As a teacher for leaders and organizations on how to inspire people, his goal is to help build a world in which the vast majority of people wake up every single day feeling inspired, feel safe at work and feel fulfilled at the end of the day.

Sinek was born in Wimbledon, London, United Kingdom and as a child lived in Johannesburg, South Africa, London, and Hong Kong before settling in the United States. He graduated from Northern Valley Regional High School at Demarest in 1991.  He studied law at London’s City University, but left law school to go into advertising. He received a BA in cultural anthropology from Brandeis University.

Sinek began his career at the New York ad agencies Euro RSCG and Ogilvy & Mather. He later launched his own business, Sinek Partners.

Simon Sinek’s golden circle which describes a perspective of the influence of successful leaders and organisations.

Sinek has written five books. Start With Why, his first book, was published October 2009. His second book, titled Leaders Eat Last, appeared on the bestseller lists of the Wall Street Journal and The New York Times.

As a motivational speaker, Sinek has given talks at The UN Global Compact Leaders Summit, and at the TEDx conference.

In June 2018, The Young Turks reported a $98,000 no-bid contract from U.S. Immigration and Customs Enforcement (ICE) for “customized Simon Sinek leadership training” to take place between April 26 and May 15 2018.

Sinek is also an instructor of strategic communications at Columbia University, and is an adjunct staff member of the RAND Corporation.

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